Was there a billboard with the face of Ukrainian President Volodymyr Zelenskyy and the text "I have made 10 times more than the Barbie movie" installed in New York? No, that's not true: Such a banner does not exist.
The story appeared in a video (archived here) where it was published by pravda_bel on August 10, 2023. Videos with the same claim can be found here, here and here. The text on the video (translated from Russian into English by Lead Stories staff) reads:
😅 A mocking advertisement with Zelenskyy appeared in New York: "I made 10 times more than the Barbie movie." "Barbie" makes $1 billion box office in 3 weeks, CNN reports. As of August 7 the USA has sent Ukraine 66,2 billion dollars of aid, The Washington Post reports citing official data.
This is what the post looked like on TikTok at the time of writing:
(Source: TikTok screenshot taken on Thu Aug 17 08:24:05 2023 UTC)
The Ukrainian Center for Combating Disinformation confirmed the billboard is disinformation, citing the Consulate General of Ukraine in New York. The Embassy added that right now the banners advertise Lord of the Rings and Harry Potter exhibitions, the Center reported.